Driving Economic Impact in the Rogue Valley through Destination Marketing

Travel Medford serves as the official Destination Marketing Organization for the City of Medford and uses advertising campaigns, event promotion and sports tourism to increase visitation to Medford and the Rogue Valley. Direct visitor spending in Jackson County grew to $730 million in 2024 and Travel Medford continues to be a statewide leader in destination marketing.  T.J. Holmes, Senior Vice President of Travel Medford will give us the background of tourism in Southern Oregon.